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Privacy Policy

This Privacy Policy describes the information we collect about you and what may happen to that information.

  1. Introduction

    1. General Introduction. This privacy policy describes how AthleteXchange collects and uses information collected through the AthleteXchange website ("Site"). Your information will only be used as described in this Privacy Policy; however, AthleteXchange may modify these policies from time to time.
    2. General Collection. As part of the normal operation of our services, we collect and, in some cases, may disclose information about you. Please read this policy carefully to enable you to make an informed decision, and retain a copy for your records if you open an account.
    3. Assent. AthleteXchange collects information from you at signup and prize redemption. By creating an account or continuing to use this Site, you expressly consent to this Privacy Policy and the Terms of Use, including, without limitation, your consent to use and disclose your personally identifiable information in the manner described in this Privacy Policy. If you object to your information being used in this way, you should not register or otherwise use this Site. This Privacy Policy is incorporated into
    1. Other Sites. This Site may contains advertisements and links to certain other third party websites. These third party sites are governed by their own privacy practices and we are not responsible for such privacy practices. This Privacy Policy applies solely to the use and disclosure of personally identifiable information collected by AthleteXchange and not any third party site.
  1. Types of Information Collected

    1. Establishing an Account. In order to participate in our game, you must be registered with AthleteXchange and open and maintain an account with AthleteXchange. During registration you are required to provide us with the following contact information: your first and last name, your e-mail address, an unique username and an acknowledgement that you are sixteen years of age or older. For prize redemption, you are required to provide us with your mailing address
    2. Non-personal Information. We also collect non-personal information that we use to customize your experience on AthleteXchange, including: IP address, Internet service provider, geographic location, browser type, operating system, pages viewed on AthleteXchange, cash and prize winnings and game statistics. Although this information is related to your preferences and activity, it is not associated with your personally identifiable information and cannot be linked to you personally.
    3. Cookies. In common with most web sites, AthleteXchange uses standard technology called "cookies," which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your user ID, preferences and other convenient Site usage information. Some of our advertising is placed by agencies that may use cookies of their own. You may learn more about how they use this information by visiting their sites. If you do not want to allow information to be collected through the use of cookies, you can generally opt out of providing this information by turning the cookies off in your browser. However, some areas of the Site may not provide you with an acceptable user experience if you have disabled the use of cookies.
  2. Use of Information

    1. Generally. The information collected may be used to: (i) ensure that you are of sufficient legal age to participate; (ii) process your transactions, including, without limitation, entry fees or payments of any winnings; (iii) provide customer services and resolve any complaints; (iv) improve the Site and service and resolve any technical problems; (v) communicate with you concerning the services offered on the Site by AthleteXchange (vi) ensure compliance with the Terms of Use.
    2. Legal Compliance. We release account and other personal information when we are required to do so in order to comply with the law.
    3. Advertisers. We aggregate (gather up data across all user accounts) personal information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to identify you personally.
  3. Disclosures. AthleteXchange discloses the personally identifiable information described above: (i) that AthleteXchange in good faith believes is necessary or appropriate to cooperate in investigations of fraud, intellectual property infringements or other activity that is illegal or may expose us or you to legal liability, or to conduct investigations of violations of the Terms of Use; (ii) when required by law or to comply with a court order, subpoena, search warrant or other legal process; (iii) to comply with legal, regulatory or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view your personally identifiable information); (iv) to protect and defend AthleteXchange, its subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, in connection with any legal action, claim or dispute; and (v) in the event that AthleteXchange, or a unit thereof merges with or is acquired by another company. In the Event that AthleteXchange or a unit thereof merges with or is acquired by another company, the successor company will have access to the information maintained by AthleteXchange, including customer account information, in order to continue to provide services, but would continue to be bound by this Privacy Policy unless and until it is amended as described in "Changes to this Policy" below.
  4. Informing You. We may communicate with our users on a regular basis via e-mail and/or mail to provide requested services, newsletters to resolve any complaints and for general customer service, and by other means where applicable, such as to investigate any suspicious transactions. You may receive occasional service announcements and administrative messages, for example, advance notice of any maintenance that might affect the Site. You cannot opt out of these types of "informational" rather than "promotional" communications.
  5. Security
    1. Limits of Security Measures. By opening an account and using the Site, you acknowledge that you understand that "perfect security" does not exist on the Internet and that we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. You agree that you do not expect that your personally identifiable information or private communications will always remain private.
    2. Confidentiality Obligation. The security of your AthleteXchange account also relies upon your protection of your AthleteXchange unique username and password. You agree to never share your username and password with anyone. In the event that you are concerned that your username and password are no longer secure and confidential, you should immediately notify AthleteXchange at, click on Help.
  6. Accessing, Reviewing and Changing Personal Information

    1. Changing Information. Following registration, you can review and change your password you provided to us, at any time, by selecting change password on any page.
  7. Changes to this Policy

    1. Updates. AthleteXchange reserves the right to change this policy. While we will indicate material changes by posting a prominent notice on our site, users can also check here to see if a revised policy has been posted. You will be notified of a material change in our privacy policy through a notice posted on our Web site.

To contact Customer Support: email  

If you have any questions about this privacy policy or the privacy practices of this Site, you can contact Customer Support using the link above or you can contact us by mail at:

Date Last Modified: May 30, 2009


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